Finding a Private Equity Partner to Help Accelerate Company Growth


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Business:

OmniForce LLC (“OmniForce” or the “Company”) provides comprehensive solutions for the active lifestyle industry. Headquartered in Los Angeles, California, OmniForce has an extensive worldwide network of core competencies including Strategic Marketing, Sponsorship Acquisition and Production Support. The Company has two subsidiaries: RaceForce is an endurance and athletic event production company, and CauseForce is an athletic event and production company that works directly with charitable organizations to help them raise money for their mission that has raised over $700 million for beneficiaries around the globe.


Transaction:

OmniForce’s owner sought to create liquidity, while securing a partner to help the Company accelerate growth and diversify its service offerings. FocalPoint secured a private equity firm, Bregal Partners (“Bregal”), to provide such investment.


Challenges:

Given that the majority of the Company’s athletic events were actually held outside the U.S., many U.S. based investors who were located in the same domicile as the parent company struggled with the investment opportunity.  Moreover, the business model was unique and no other transactions of its kind had been completed in recent times so there was no empirical data available on valuation and structure.  Lastly, there were complex contractual relationships that further added to the complexity of the business model.


Solution:

FocalPoint contacted a targeted list of strategic and financial investors, receiving interest from nearly all parties that were contacted. Through well-articulated offering materials, we were able to lay out the growth strategy and de-mystify the complexities of the business model.  Ultimately, FocalPoint identified Bregal, a private equity firm that saw the scalability and growth potential of the Company. Bregal viewed the transaction as a platform investment that could be leveraged to a significantly larger business through organic and acquisitions. The owner was able to achieve his goals while garnering a great partner to help take the business to the next level.

Omniforce has been recapitalized for growth by Bregal Partners

FocalPoint served as exclusive financial advisor to the Company

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“The team at FocalPoint was superb in every aspect of the deal process and helped us achieve the best possible outcome. Joining forces with Bregal will enable the Company to execute its organic and M&A growth initiatives with the full resources of a sophisticated and experienced financial partner.”

Brian Pendleton
President & CEO of OmniForce, LLC