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March 23, 2017

Culver City, CA – Farchitecture BB LLC dba Coolhaus (“Coolhaus” or the “Company”) has received a growth equity investment by a private investment group. FocalPoint Partners, LLC (“FocalPoint”), celebrating its 15th year advising middle market clients, served as exclusive financial advisor to Coolhaus.

Coolhaus is an exciting, high-growth ice cream brand, featuring architecturally-inspired gourmet ice cream sandwiches (also known as “sammies”), pints and bars, using all natural and locally sourced ingredients. The brand was launched in 2009 at Coachella Music Festival, where it went viral. Today, it is sold in approximately 5,000 retail outlets around the country. Coolhaus is a certified women-owned business.

Natasha Case, co-founder and CEO of Coolhaus commented, “We are excited by this new partnership. In addition to the growth capital, which will allow us to ramp up market penetration, they bring strategic relationships, resources and insights that will be very valuable to us. The FocalPoint team understood our brand and vision, and we couldn’t have gotten this done without them.”

Duane Stullich, Managing Partner at FocalPoint, added, “Under the leadership and vision of the Company’s founders, Coolhaus has grown into one of the most exciting ‘millennial’ brands in the ice cream aisle. They have innovated the novelty segment of the ice cream industry and brought a much needed super premium product to the consumer. While the historical growth has been impressive, with the infusion of growth capital, the sky is the limit.”

About Coolhaus

Coolhaus is a gourmet, all natural, super premium and very unique ice cream company featuring sustainable and locally sourced ingredients. Co-founders Natasha Case and Freya Estreller launched the brand from a single beat-up gourmet food truck into a national brand that can now be found in approximately 5,000 retailer outlets nationwide including Whole Foods, Kroger, and Safeway. In addition to traditional retail, the Company’s products also can be purchased through a national fleet of 10 food trucks, two brick and mortar retail stores, numerous live venues, and non-traditional locations (e.g. college campuses, corporate cafeterias, movie theaters, etc.). Known for its innovative sweet-meets-savory flavors and elevated classics, Coolhaus has drawn accolades from The New York Times, Refinery29, Time, Food Network, and Good Morning America, to name a few.

About FocalPoint Partners, LLC

FocalPoint is an independent investment bank specializing in mergers and acquisitions, private placements, financial restructurings, and special situation transactions. With offices in Los Angeles and Chicago, and approximately 35 professionals, the firm serves middle market clients throughout the U.S. FocalPoint has a dedicated focus on food and beverage, as well as the broader consumer industry verticals. In addition, the firm has dedicated industry teams in technology, industrials, aerospace and defense, business services, and healthcare. During the past 15 years, FocalPoint has completed over $5 billion in transactions. For more information on FocalPoint Partners, visit focalpointllc.com.

If you have any questions about this transaction, please contact Duane Stullich, Managing Partner, at (310) 405-7070, or Robert Woolway, Managing Director, at (310) 405-7080.