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June 6, 2015

Los Angeles, CA – Fantasy Cookie Company (“Fantasy Cookie”, “Fantasy”, or the “Company”) has been recapitalized by Encore Consumer Capital (“Encore”). FocalPoint acted as exclusive Financial Advisor to Fantasy Cookie.

Fantasy Cookie, headquartered in Sylmar, California, is a nationally recognized contract baker selling a wide variety of cookies to large retail grocers and specialty shops throughout the United States. Fantasy leads a new wave of design and innovation-focused private label manufacturers that enable retailers to create exciting in-store product lines that are competitive with traditional food brands.

Joseph Semder, Fantasy’s Founder, commented on the transaction: “My brother, Rich, and I started Fantasy 35 years ago and have grown the business by putting our customers and the quality of our products first. FocalPoint found us a partner that understands and shares our vision and can help take our Company to the next level. We couldn’t be happier with the outcome of this process.”

Kevin Murphy, Managing Director of Encore Consumer Capital, said: “Fantasy is a one-of-a-kind company and FocalPoint did a fantastic job helping to close the transaction. They were very hands-on throughout the entire process, which really makes a difference.”

“Encore was great to work with and we believe they will be a fantastic partner for our client going forward.” Duane Stullich, Managing Partner at FocalPoint, said: “We are very happy that we were able to generate a great outcome for our clients and bring together two like-minded parties to drive exciting growth at Fantasy.”

About Fantasy Cookie Company

Fantasy Cookie was formed in 1979 by Joseph Semder and Rich Semder, who continue to own and operate the business today. Fantasy began as a supplier to retail bakeries, differentiating itself by producing handmade quality goods on a larger and more economical scale than was possible in smaller facilities. As the bakery industry changed to favor the in-store supermarket bakery, Fantasy was able to develop innovative healthy, all natural, and organic products for the private label product lines of its customers, allowing them to rapidly gain market share in this industry niche.

About Encore Consumer

Encore Consumer Capital is a private equity firm based in San Francisco that is focused on investing in food and consumer products manufacturing and marketing companies. Encore has raised over $600 million in committed equity capital and is a partnership between experienced principal investors and veteran industry executives. Encore works closely with its operating executives to identify new investment opportunities and drive portfolio company performance.

About FocalPoint Partners, LLC

FocalPoint is an independent investment bank, specializing in mergers and acquisitions, private placements (both debt and equity), financial restructurings, and special situation transactions. With offices in Los Angeles and Chicago, the firm serves middle-market clients throughout the U.S. and has a dedicated consumer products team with a sub-specialty in Food and Beverage. Since its inception in 2002, FocalPoint has completed approximately $5 billion in transactions. For more information on FocalPoint Partners, visit

Please contact Duane Stullich, at 310.405.7070 with any questions about this transaction.