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Equity38 - A Strategic Growth Capital Investment Drives Brand Expansion

TRX has been recapitalized by Equity38, LLC.

“FocalPoint delivered beyond our expectations and met our expedited timeline to close, making this an extremely positive experience.”

Brent Leffel, Managing Partner, Equity38


Fitness Anywhere, LLC (“TRX”) is the creator of Suspension Training® and a leader in functional training. TRX ofers a suite of industry-defning ftness products, including its iconic yellow-and-black Suspension Trainers and the Studio Line, which anchors functional training foorspace in commercial ftness studios.

Equity38, LLC (“Equity38”) was under LOI to recapitalize TRX alongside its founder, former Navy SEAL Randy Hetrick, and an existing investor, Castanea Partners; Equity38 engaged FocalPoint to serve as its exclusive debt placement agent.

Deal Challenges

Equity38 wanted to complete the debt capital raise in two months to meet the agreed upon closing date for recapitalizing TRX. Additionally, TRX was still recovering from a lengthy patent defense that had required an outsized amount of the management team’s focus.


Going to market 14 days after engagement, FocalPoint ran a robust and expedited process that yielded multiple term sheets and a signed proposal letter less than a month after launch; this allowed Equity38 to focus on operational initiatives. FocalPoint emphasized TRX’s brand following, comprehensive commercial solution, and operational improvements validated by a third party to focus lenders on favorable credit metrics, given the expedited diligence time frame. FocalPoint was able to partner TRX with a bank lender, who provided a low cost of capital solution and flexibility to scale operations.