Irvine, CA – Xponential Fitness announced today the addition of Pure Barre to its family of brands. With the addition of Pure Barre, Xponential Fitness becomes the largest provider of boutique fitness in the world. As part of the transaction, L Catterton, which invested in Pure Barre in 2015, will contribute its investment into the acquisition. Pure Barre joins six other successful Xponential Fitness brands including Club Pilates, CycleBar, StretchLab, Row House, AKT and Yoga Six. FocalPoint advised Xponential Fitness on the transaction.
Founded in 2001, Pure Barre has quickly grown into the largest barre franchise in the nation, with more than 517 studios throughout the U.S. and Canada. Since launching its franchise opportunity in 2009, Pure Barre has exploded in popularity, due to its extremely effective technique (which transforms body shape in record-breaking time); friendly, high-energy atmosphere; and fun, motivating music. The brand offers a total body workout that uses the ballet barre to perform small, isometric movements, which burn fat, sculpt muscles and create long, lean physiques.
“Pure Barre sets the standard for barre workouts not only in the U.S., but globally as well. The brand is truly best-in-class and it has created a following of enthusiasts that is unmatched anywhere in the boutique fitness space,” said Anthony Geisler, Owner & CEO of Xponential Fitness. “The addition of Pure Barre to our already robust portfolio of brands enhances our company and establishes Xponential as the number one curator of the best brands in the boutique fitness industry.”
“The clear leader in barre fitness, Pure Barre is an attractive and highly successful lifestyle concept with tremendous growth prospects,” said Marc Magliacano, a Managing Partner in L Catterton’s Flagship Buyout Fund. “Pure Barre has built a passionate community through its consistent delivery of a premium barre experience for over 15 years,” said Mark Grabowski, Managing Partner of Snapdragon.
“This represents the third transaction we have helped Anthony Geisler with, dating back to the sale of LA Boxing to UFC Gym nearly a decade ago. Xponential is truly unique as a multi-brand franchise of best-in-class fitness concepts. I truly believe that it will change the landscape of boutique fitness in the Unites States and, frankly, the world as Xponential expands internationally,” said Duane Stullich, Managing Partner of FocalPoint.
About Xponential Fitness
Founded in 2017 by Anthony Geisler, Xponential Fitness is the curator of the best brands across every vertical in the boutique fitness space – including Pilates, indoor cycling, stretch, rowing, dance and yoga. Currently, Xponential Fitness’ portfolio of brands includes Club Pilates, the nation’s largest and fastest growing Pilates franchise; CycleBar, the first and only premium indoor cycling franchise; StretchLab, a concept offering one-on-one assisted stretching services and group stretch classes; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval & circuit developed by Celebrity Trainer Anna Kaiser; Yoga Six, a modern boutique yoga brand, and most recently, Pure Barre. Visit xponential.com to learn more.
About Snapdragon Capital Partners
Snapdragon is a Greenwich, CT based growth equity and buyout investment firm. Founded by Mark Grabowski, Snapdragon targets growth middle market companies across the consumer sector. The firm leverages its deep industry knowledge and business building experience to work with management teams seeking a partner to reach their full potential. For more information about Snapdragon, please visit snapdragoncap.com.
About L Catterton
With over $15 billion of equity capital across six fund strategies in 17 offices globally, L Catterton is the largest consumer-focused private equity firm in the world. L Catterton’s team of more than 150 investment and operating professionals partners with management teams around the world to implement strategic plans to foster growth, leveraging deep category insight, operational excellence, and a broad thought partnership network. Since 1989, the firm has made over 200 investments in leading consumer brands. L Catterton was formed through the partnership of Catterton, LVMH and Groupe Arnault. For more information about L Catterton, please visit lcatterton.com.
About FocalPoint Partners
FocalPoint is an independent investment bank specializing in mergers and acquisitions, private placements, financial restructurings, and special situation transactions. With offices in Los Angeles and Chicago, the firm serves middle market clients throughout the U.S. For more information, please visit focalpointllc.com.